StubHub, the California-based online ticket marketplace, has forged a multi-year partnership with the Tampa Bay Buccaneers, marking the company’s entry into Florida and its most extensive sponsorship and ticket deal with a team.
The deal, said to be in the mid- to high- six figures and more than two years, makes StubHub one of the Bucs’ 15 “Pewter Partners,” an exclusive sponsorship category that includes Coca Cola, Mastercard and Dodge. The deal gives the company prominent signage at Raymond James Stadium year-round for Bucs and University of South Florida football, the Outback Bowl, concerts and other events.
And under the deal, Bucs fans can now re-sell tickets via StubHub.com on the team’s Web site. Fans can re-sell their tickets at any price after Florida relaxed its scalping laws last year.
The company has partnerships with seven other NFL teams and a few NBA and college teams.
