Without much fanfare, Rihanna, who has made inclusivity a key element of her fashion and beauty brands, chose plus-size men to model some of the items, which include boxers and briefs.
All items in the underwear line offered by Rihanna start at a size S and extend all the way to XXXL, a rarity among high fashion and trendy labels.
The Barbados-born singer has received plenty of praise for the inclusion of plus-size male models on social media.
“Never in my adult life have I seen a male model that has a similar body to mine,” said @codyjacobmusic on Twitter. “I feel … almost emotional? Like I finally can buy something I saw and want and KNOW it was made for people like me in mind.”
“rihanna is really out here doing the damn thing,” posted another user.